Adventurous Insights https://adventurous.media/insights/ Notes on leadership communications, executive voice and where audiences actually pay attention. en The EU AI Act's label for AI-written comms https://adventurous.media/insights/eu-ai-act-label-ai-written-comms.html https://adventurous.media/insights/eu-ai-act-label-ai-written-comms.html Tue, 28 Jul 2026 12:00:00 GMT Article 50 applies from 2 August. The exemption for human-reviewed text is narrower than most teams hope. Nobody owns AI visibility yet https://adventurous.media/insights/nobody-owns-ai-visibility.html https://adventurous.media/insights/nobody-owns-ai-visibility.html Tue, 28 Jul 2026 12:01:00 GMT 73% of PR professionals call visibility in AI answers important. 29% say nobody in their organisation owns it. AI answers quote people, not pages https://adventurous.media/insights/ai-answers-quote-people-not-pages.html https://adventurous.media/insights/ai-answers-quote-people-not-pages.html Tue, 28 Jul 2026 12:02:00 GMT 75% of the LinkedIn content AI assistants cite comes from individual profiles. Being quotable is the job now. Going quiet is not going silent https://adventurous.media/insights/going-quiet-is-not-going-silent.html https://adventurous.media/insights/going-quiet-is-not-going-silent.html Tue, 28 Jul 2026 12:03:00 GMT Support for corporate stance-taking has fallen from 89% to 55% in three years. Presence is a different question. Where the reach actually lives https://adventurous.media/insights/where-linkedin-reach-actually-lives.html https://adventurous.media/insights/where-linkedin-reach-actually-lives.html Tue, 28 Jul 2026 12:04:00 GMT Personal profiles run at 4.7% engagement; company pages at 1 to 2%. The gap is decided by whose name is on the post. Manage the floor, not the ceiling https://adventurous.media/insights/manage-the-floor-not-the-ceiling.html https://adventurous.media/insights/manage-the-floor-not-the-ceiling.html Tue, 28 Jul 2026 12:05:00 GMT The hardest piece of executive content to get right is never the first one. One clear voice beats volume https://adventurous.media/insights/one-clear-voice-beats-volume.html https://adventurous.media/insights/one-clear-voice-beats-volume.html Tue, 28 Jul 2026 12:06:00 GMT AI made making more content easy. It did nothing for whether your leader sounds like the same person everywhere. Follower count barely matters to AI answers https://adventurous.media/insights/follower-count-ai-citations.html https://adventurous.media/insights/follower-count-ai-citations.html Tue, 28 Jul 2026 12:07:00 GMT Half the people AI assistants quote have under 10,000 followers. Expertise, not reach, decides who gets cited. Most comms teams measure the wrong thing https://adventurous.media/insights/comms-measurement-reputation-or-results.html https://adventurous.media/insights/comms-measurement-reputation-or-results.html Fri, 26 Jun 2026 09:00:00 GMT 69% of corporate affairs functions still report on reputation, not results. Boards fund what they can read in business terms. LinkedIn company pages are declining https://adventurous.media/insights/linkedin-company-pages-declining.html https://adventurous.media/insights/linkedin-company-pages-declining.html Tue, 01 Jul 2026 06:00:00 GMT Company-page reach has fallen around 64% since 2024. The reach has moved to people, and that changes where communications work sits.